Rally AI turns every diner into an intelligence contributor — building Singapore's first hyperlocal F&B benchmark, district by district.
Good Design Research Award by Design SingaporeRally AI is a Customer Intelligence Platform — giving Singapore's F&B merchants real-time, outlet-level insights that were previously only available to large chains.
Real diners. Gamified quests. Actionable data — for merchants, district associations, and the wider F&B ecosystem.
Co-creating remarkable experiences with meaningful insights
Verified visit + spend via photo upload — no manual input needed
AI-validated answers to targeted F&B experience questions — not generic star ratings
Time of day, occasion, visit frequency — the why behind the visit
Per-merchant and sector data we gather to enrich our context for deeper analysis and insights
Daily offline experience monitoring
Know what's broken today — not months later
How your outlet stacks up across KJC
Lunch crowd vs dinner crowd — same outlet, different story
Every receipt uploaded and question answered earns real PayNow cashback — plus a chance to win attractive prizes. No points, no expiry.
Follow themed trails through KJC — slurp Katong Laksa, hunt down Peranakan Nonya gems, grab a Banh Mi on Joo Chiat Road. Get rewarded for every stop.
Your voice helps local merchants survive and thrive. In a market where 82% of F&B businesses have never turned a profit, every response is a vote for a better KJC.
800+ F&B outlets mapped. 14 days. Real diners exploring the district — generating Singapore's first hyperlocal F&B intelligence benchmark.
Good Design Research Award by Design Singapore
QR standees, window stickers, digital assets — ready from day one.
Encourage diners to scan and complete quests.
Every participating outlet gets a free business intelligence summary at campaign close.
Featured on Rally's campaign map, app, and social throughout the 14 days
Outlet-level customer feedback report delivered at no cost after the campaign
Complimentary sessions with our ecosystem partners — digital marketing, brand consulting, advertising
Exclusive rates for digital marketing via Rally's campaign partner network
Unlock deeper insights: Collect 100+ responses to get full segmentation data — who your customers are, when they visit, and what keeps them coming back.
Fully anonymised like mystery shoppers. Merchants receive only segment profiles — never personal data or contact details. Diners consent explicitly.
Merchants provide zero data. All intelligence is sponsored, owned and governed by Rally AI — merchants access curated reports, never raw data.
Human oversight prevents algorithmic bias, with transparent insight explanations and regularly audited training data.
Our data methodology is reviewed and supported under the Good Design Research Grant — institutional validation of our approach and mission.
Making Katong–Joo Chiat the first precinct in Singapore to run its F&B scene on evidence, not instinct.
Featured in the district-wide campaign — your outlet appears on the live map, in partner itineraries, and in every printed & digital piece, reaching ~120k residents and visitors.
Weekly AI recommendations built on real diner behaviour — who came, from where, what they wanted, and how you stack up against 500m of peers in your segment.
Your data joins 800+ outlets to form Singapore's first hyperlocal F&B benchmark. Help direct the next campaign, the street events, and the stories that define Katong–Joo Chiat.
Share the campaign across KJCBA's newsletter, WhatsApp, email and social — and co-promote to the KJC community and visitors through on-the-ground events and residents' channels. Help turn the 16-day window into a precinct-wide moment.
KJCBA leads Singapore's first hyperlocal F&B intelligence campaign — making Katong–Joo Chiat the first precinct in Singapore to run its F&B scene on evidence, not instinct.
Rally has mapped 800+ F&B merchants in KJC. Merchants who join the campaign become warm leads — Rally shares their contacts with KJCBA to grow membership
KJCBA logo on QR standees, app, website, press, and social for the full campaign window — reaching at least 1,000 diners across the precinct
A KJC F&B report members can actually use — sentiment trends, peak hours, customer segments, and service quality by sub-precinct. Every merchant walks away with insight they can act on
Katong–Joo Chiat Dining Week — a repeatable annual event KJCBA and Rally run together, year after year. Food trails across the precinct, merchant features, and a raised profile for KJC — KJCBA's signature F&B event
As a beloved KJC institution, Alibabar is the perfect Quest Hub — where diners begin their trail, earn bonus rewards, and discover the wider district.
Prominently featured on the trail map with bonus rewards — diners actively seek you out
Featured in Rally's social, press, and campaign materials for the full 14-day window
Free branding consultation + exclusive digital marketing rates from Rally's ecosystem partners
Deeper insights: segmentation, experience gaps, and precinct-level competitor benchmarks
Anywheel reaches every corner of Singapore. Rally maps every F&B story. Together, we turn district campaigns into a shared growth engine — for advertisers, subscribers, and the city.
Rally runs outreach to F&B merchants in every campaign district. Anywheel offers promotional advertising as part of that outreach — the most relevant advertisers delivered to your platform
Co-market monthly district campaigns to diners, families, and tourists. Rally drives sign-ups; Anywheel delivers the experience, district by district
KJC is campaign #1. Every quarter, a new district — Tiong Bahru, Chinatown, Geylang — growing both platforms across the island
Rally builds district F&B trails that expand Anywheel App's Explore Routes feature — giving riders a reason to hop on a bike and discover the precinct
Rally activates dining demand in the precinct. Grab captures it across merchants and drivers. One campaign, both sides of the platform lifted together.
Rally drives in-person dining into KJC F&B merchants. Stronger merchant momentum converts into GrabFood order volume and delivery-partner earnings in the same precinct
KJC is campaign #1 of Rally's district-by-district Singapore rollout. Every district strengthens hyperlocal F&B ecosystems and the driver-partners who serve them — measurable community impact, not PR gloss
Rally's consumer outreach layers on top of Grab's precinct Dine Out playbook (Jalan Besar, Holland Village, Tanjong Pagar). KJC becomes the next precinct — Rally activates demand, Grab captures it
Every KJC merchant who joins receives a Rally district report — sentiment, peak hours, segments, benchmarks. Distributable through Merchant Centre as a value-add for Grab's SME base